Finally, I pressed that "Launch" button! Man, you can spend an eternity fiddling around in there with the project. But now I though, enough is enough. Let's launch and get the ball rolling and see what happens.
If this fails, I can always try Indiegogo and Tilt anyway... :)
https://www.kickstarter.com/projects/chillance/treadgaming-exercise-while-playing-games